



Animals in Charge
When the team at Animals in Charge came to NonPlus looking to raise awareness of their brand, we thought we’d be barking mad not to work with a sustainably-led homegrown Aussie brand. NonPlus helped the startup develop its brand messaging and identify its key USPs, which we then articulated through influencer and PR strategy execution. Our campaign saw six pieces of coverage secured in targeted 'glossy' mags, as well as over 15 pieces of coverage secured through influencer engagement globally.
SERVICES CARRIED OUT ︎︎︎
— Brand strategy
— Comms strategy
— Publicity
— Influencer relations
— Comms strategy
— Publicity
— Influencer relations