WORK
INFORMATION































NONPLUS IS AN INDEPENDENT BRAND-LED
COMMUNICATIONS AGENCY.


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Betty’s Burgers

Betty’s Burgers engaged NonPlus to support its Western Australian expansion after the launch of its first store in Perth CBD’s Forrest Chase. Our team at NonPlus developed a series of activation and publicity concepts to localise the national restaurant and embed it within community circles across WA.

NonPlus delivered its first two integrated brand activations in Feburary 2023 with a Valentine’s Day event —Bae on the Beach — and the sponsorship of swimmers at the South32 Rottnest Channel Swim. Our brand activations included PR and influencer activity to support awareness across channels, which helped secured a coverage across tier one outlets including Channel 9, PerthisOK, Secret Perth, PerthNow and more.

Photography by Calais Crew




SERVICES CARRIED OUT ︎︎︎


— Brand strategy
— Brand activation
— Public relations
— Influencer relations
— Sponsorships
— Media buys
— Event management
— Digital design
— Merchandise design