



Swizzels
Swizzels, a UK-based confectionery company that has been making sweets since the 1920s, engaged NonPlus to launch their social media channels in Australia. NonPlus was responsible for creating and executing a social media strategy that would resonate with Australian audiences and increase Swizzels’ brand awareness in the region, kicking off with a Swizzels inspired Sculpture by the Sea activation. The launch campaign focused on Swizzels’ most iconic products, such as Love Hearts and aimed to position Swizzels as fun and nostalgic treats that Aussies would love. The social campaign included a mix of engaging content, such as interactive competitions, influencer- and user- generated content. Overall, the collaboration between Swizzels and NonPlus was a success, with the social media channels gaining a significant following and generating positive engagement from the Australian audience.
SERVICES CARRIED OUT ︎︎︎
– Social media strategy
– Social media management
– Influencer engagement
– Social media management
– Influencer engagement
– Event activation
– Partnerships
– Partnerships
– Content creation
24–09–2024