




Uppers Coffee
Uppers Coffee is a new cafe opening in London’s northern edge. NonPlus was engaged to create and roll out the cafe’s brand, with the brief to be bold and contemporary. With the cafe’s concept based on the impact coffee has on individuals — the uplift, taste and overall feeling — NonPlus delivered a unique brand that’s anchored with customer typography. The team rolled out branded assets coffee bags, coffee cups and merchandise to support the cafe’s impending launch, pencilled in for mid-2023.
SERVICES CARRIED OUT ︎︎︎
— Brand strategy
— Visual identity
— Editorial design
— Art direction
— Creative direction
— Digital design
— Visual identity
— Editorial design
— Art direction
— Creative direction
— Digital design
— Illustration
— Event collateral
— Advertising collateral
— Merchandise design
— Motion design
— Social content
— Event collateral
— Advertising collateral
— Merchandise design
— Motion design
— Social content